Tailoring Enterprise Offerings: A Market Leader's Path to Subscription Success
The Challenge
A tech product leader in the enterprise business sought to optimize their on-premise and cloud-managed offerings through a subscription model. Navigating this transition required a deep understanding of customer needs and preferences.
The Approach
Numerious conducted a conjoint analysis among C-Suite IT decision-makers across various industries in North America and EMEA. By testing multiple combinations of feature offerings and price points, as well as assessing brand influence, the client gained invaluable insights.
The Impact
The results revealed an untapped market segment attracted to a more budget-friendly, feature-lean subscription offering. Additionally, the client validated internal ideas for adding specific features to the subscription while avoiding detrimental changes that could impact current subscribers.
With these data-driven insights, the tech leader tailored their enterprise offerings, unlocking new revenue streams and strengthening customer loyalty.