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Video Gallery

Curious why some of the world's biggest companies and start-ups are partnering with Numerious?

Check out our videos to understand the power behind Conjoint and MaxDiff.

White Papers

We are constantly pushing ourselves and the industry forward. 

Check out these thought-provoking white papers to gain valuable insights from our rigorous research approaches. 

BUILDING CONJOINT DESIGNS FOR INDIVIDUAL-LEVEL ESTIMATION

Trevor Olsen and Megan Peitz

HOW SPARSE IS TOO SPARSE FOR MAXDIFF?

Jon Godin, Abby Lerner, Trevor Olsen, and Megan Peitz

DON'T WASTE TIME! USING RESPONSE TIME IN HB ESTIMATION

Trevor Olsen and Megan Peitz

VALIDATION & EXTENSION OF BEHAVIORAL CALIBRATION QUESTIONS IN CBC

Jon Godin, Trevor Olsen and Bryan Orme (Sawtooth Software)

BEST-WORST SCALING
WITH MANY ITEMS

Keith Chrzan and Megan Peitz

THE RESEARCHER'S PARADOX: A FURTHER LOOK AT THE IMPACT OF LARGE-SCALE CHOICE EXERCISES

Mike Serpetti, Claire Gilbert and Megan Peitz

RESEARCHER'S GUIDE TO STUDYING LARGE ATTRIBUTE SETS IN CHOICE-BASED CONJOINT

Megan Peitz, Mike Serpetti, and Dan Yardley

USING MAXDIFF INSTEAD OF CBC?
PROS, CONS AND RECOMMENTATIONS

Megan Peitz and Abby Lerner

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