CONJOINT ANALYSIS

March 2022

Did you know conjoint is not just limited to buying and selling?  Hear founder Megan Peitz share two popular case studies with UCLA Anderson students in this clip here.

 

NEWMR QUANTITATIVE
RESEARCH WEBINAR

July 2021

The Numerious team presented a Conjoint Case Study on Optimizing Post-Covid Return to Work Strategies at the NewMR Quantitative Research Webinar.

 

USING MAXDIFF INSTEAD OF CBC?
PROS, CONS, AND RECOMMENDATIONS

April 2021

The Numerious team gave a presentation at the Sawtooth Software conference on their paper discussing the pros and cons of turning a simple CBC into an Anchored MaxDiff and recommendations for when it might be most useful.

 

November 2020

WTF IS MAXDIFF AND CONJOINT ANALYSIS

Owner, Megan Peitz, gave a brief introduction to key methods Numerious offers, Conjoint and MaxDiff, at the 2020 Sub Summit Conference.

 

A DISCRETE CHOICE TAKE ON UNCOVERING PRIORITIES OF US CITIZENS

March 2020

Watch this 13 minute video from Founder & CEO, Megan Peitz, speaking to the Univeristy of Michigan students on the power of conjoint analysis.

 

February 2020

MATH, MARKETING AND BUSINESS

Owner, Megan Peitz, presented to a room of eager students at Hillsdale College, hoping to inspire careers in Math and Statistics.  This presentation focused on the field of Marketing Research as well as the applications of Conjoint Analysis.  Enjoy!

 

WHITE PAPERS

BEST-WORST SCALING
WITH MANY ITEMS

Keith Chrzan and Megan Peitz

THE RESEARCHER'S PARADOX: A FURTHER LOOK AT THE IMPACT OF LARGE-SCALE CHOICE EXERCISES

Mike Serpetti, Claire Gilbert and Megan Peitz

RESEARCHER'S GUIDE TO STUDYING LARGE ATTRIBUTE SETS IN CHOICE-BASED CONJOINT

Megan Peitz, Mike Serpetti, and Dan Yardley

USING MAXDIFF INSTEAD OF CBC?
PROS, CONS AND RECOMMENTATIONS

Megan Peitz and Abby Lerner