EVENTS

Sawtooth Software Conference
May 4-6, 2022

Don’t Waste Time! Using Response Time to Improve the Precision of HB Utilities

Derek Miller & Megan Peitz

Validation and Extension of Behavioral Calibration Questions to Improve CBC Predictions

Jon Godin & Trevor Olsen | Bryan Orme, Sawtooth Software

 

TRAINING

"Megan recently conducted a training on advanced quantitative methods for our team. She quickly established comfort and rapport, making the training engaging, relevant, and even fun. Megan was able demystify methods we don’t use often as we would like. The training had a positive impact on those from a variety of backgrounds and experience-levels – introducing ideas and laying the ground work for our newest employees, instilling confidence and know-how in our research managers, and bringing new ideas to our most veteran consultants.


We look forward to having Megan back to conduct future trainings, as well as partnering on upcoming research projects."

- Amanda Delzer, Psyma International 

INTRO TO CONJOINT ANALYSIS

Insights Association Webinar

Watch this 6 minute clip of a recent webinar from Megan Peitz, for the Insights Association to get a brief overview of Conjoint Analysis and why we like it.

 

NEWMR QUANTITATIVE RESEARCH WEBINAR

July 2021

The Numerious team presented a Conjoint Case Study on Optimizing Post-Covid Return to Work Strategies at the NewMR Quantitative Research Webinar.

 

USING MAXDIFF INSTEAD OF CBC? PROS, CONS, AND RECOMMENDATIONS

April 2021

The Numerious team gave a presentation at the Sawtooth Software conference on their paper discussing the pros and cons of turning a simple CBC into an Anchored MaxDiff and recommendations for when it might be most useful.

 

MATH, MARKETING AND BUSINESS

February 2020

Owner, Megan Peitz, presented to a room of eager students at Hillsdale College, hoping to inspire careers in Math and Statistics.  This presentation focused on the field of Marketing Research as well as the applications of Conjoint Analysis.  Enjoy!

 

WTF IS MAXDIFF AND CONJOINT ANALYSIS

November 2020

Owner, Megan Peitz, gave a brief introduction to key methods Numerious offers, Conjoint and MaxDiff, at the 2020 Sub Summit Conference.