EVENTS

Virtual Training Event with ESOMAR

Advanced Quantitative Methods for Insights and Analytics

Defining your Target

  • Market Sizing and Segmentation

Finding What's Important to Them

  • Key Drivers Analysis, MaxDiff

Getting Your Price Right

  • Gabor Granger/Price Laddering, Van West/Price Sensitivity Meter, Conjoint Analysis

Optimizing Your Product Line

  • TURF, Market Structure, and more

 

Not able to attend the Live Virtual Event?

Click below to register for the on-demand training link, available for up to 12 months.



 

Sawtooth Software Conference
May 4-6, 2022

Don’t Waste Time! Using Response Time to Improve the Precision of HB Utilities

Trevor Olsen & Megan Peitz

Validation and Extension of Behavioral Calibration Questions to Improve CBC Predictions

Jon Godin & Trevor Olsen | Bryan Orme, Sawtooth Software
 

Not able to attend the conference and want to learn more about the above white papers?

Click below to sign up for virtual access.

TRAINING TESTIMONIALS

"We place tremendous value in our partnership with Numerious Inc.  The team is on the cutting-edge of all things marketing science, and we rely on them to bring the best advanced analytics so we can maximize the value of the research.  Via training sessions, Megan ensures we’re in-the-know on the latest happenings in her world and uses case studies to bring the information to life.  We’ll continue to partner with Numerious for their creative thinking, collaboration, client-friendly

nature and all around data rockstars."   

– EVP, Corporate Strategy & Innovation

 

"Megan, and her team, are experts in marketing science and translation. They possess the ability to not only run complex data analyses but then interpret them and boil them down to key insights. I never feel like I’m speaking a different language or left confused. The Numerious team has the ability to pass their knowledge along to others. Through training sessions, they educate people about the various data analytics Numerious uses. We value Numerious’s knowledge and appreciate the partnership!"  

- Marketing Insights Project Director

"Megan recently conducted a training on advanced quantitative methods for our team. She quickly established comfort and rapport, making the training engaging, relevant, and even fun. Megan was able to demystify methods we don’t use often as we would like. The training had a positive impact on those from a variety of backgrounds and experience-levels – introducing ideas and laying the ground work for our newest employees, instilling confidence and know-how in our research managers, and bringing new ideas to our most veteran consultants.

We look forward to having Megan back to conduct future trainings, as well as partnering on upcoming research projects."

- Amanda Delzer, Psyma International 

"The training had a positive impact on those from a variety of backgrounds and experience-levels – introducing ideas and laying the groundwork for our newest employees, instilling confidence and know-how in our research managers, and bringing new ideas to our most veteran consultants." 

"I work in a market research company, but do not have a background in psychology or statistics and was really scared of Conjoint and the math behind it. You have shown to me how interesting, fun, challenging and useful it can be and successfully inspired me to want to learn more about it!"

INTRO TO CONJOINT ANALYSIS

Insights Association Webinar

Watch this 6 minute clip of a recent webinar from Megan Peitz, for the Insights Association to get a brief overview of Conjoint Analysis and why we like it.