Virtual Training Event with ESOMAR
Advanced Quantitative Methods for Insights and Analytics
Defining your Target
Market Sizing and Segmentation
Finding What's Important to Them
Key Drivers Analysis, MaxDiff
Getting Your Price Right
Gabor Granger/Price Laddering, Van West/Price Sensitivity Meter, Conjoint Analysis
Optimizing Your Product Line
TURF, Market Structure, and more
Not able to attend the Live Virtual Event?
Click below to register for the on-demand training link, available for up to 12 months.
Sawtooth Software Conference
May 4-6, 2022
Don’t Waste Time! Using Response Time to Improve the Precision of HB Utilities
Trevor Olsen & Megan Peitz
Validation and Extension of Behavioral Calibration Questions to Improve CBC Predictions
Jon Godin & Trevor Olsen | Bryan Orme, Sawtooth Software
Not able to attend the conference and want to learn more about the above white papers?
Click below to sign up for virtual access.
"We place tremendous value in our partnership with Numerious Inc. The team is on the cutting-edge of all things marketing science, and we rely on them to bring the best advanced analytics so we can maximize the value of the research. Via training sessions, Megan ensures we’re in-the-know on the latest happenings in her world and uses case studies to bring the information to life. We’ll continue to partner with Numerious for their creative thinking, collaboration, client-friendly
nature and all around data rockstars."
– EVP, Corporate Strategy & Innovation
"Megan, and her team, are experts in marketing science and translation. They possess the ability to not only run complex data analyses but then interpret them and boil them down to key insights. I never feel like I’m speaking a different language or left confused. The Numerious team has the ability to pass their knowledge along to others. Through training sessions, they educate people about the various data analytics Numerious uses. We value Numerious’s knowledge and appreciate the partnership!"
- Marketing Insights Project Director
"Megan recently conducted a training on advanced quantitative methods for our team. She quickly established comfort and rapport, making the training engaging, relevant, and even fun. Megan was able to demystify methods we don’t use often as we would like. The training had a positive impact on those from a variety of backgrounds and experience-levels – introducing ideas and laying the ground work for our newest employees, instilling confidence and know-how in our research managers, and bringing new ideas to our most veteran consultants.
We look forward to having Megan back to conduct future trainings, as well as partnering on upcoming research projects."
- Amanda Delzer, Psyma International
"The training had a positive impact on those from a variety of backgrounds and experience-levels – introducing ideas and laying the groundwork for our newest employees, instilling confidence and know-how in our research managers, and bringing new ideas to our most veteran consultants."
"I work in a market research company, but do not have a background in psychology or statistics and was really scared of Conjoint and the math behind it. You have shown to me how interesting, fun, challenging and useful it can be and successfully inspired me to want to learn more about it!"
INTRO TO CONJOINT ANALYSIS
Insights Association Webinar
Watch this 6 minute clip of a recent webinar from Megan Peitz, for the Insights Association to get a brief overview of Conjoint Analysis and why we like it.