A Discrete Choice Take on the Holidays

Research shows that on Christmas day, holiday-themed programming spikes as households curl up in front of the television for a dose of...

And the Ultimate Halloween Candy is…

As promised in my Crowning the Ultimate Halloween Candy with MaxDiff article, we have the results!  136 MaxDiff / Candy enthusiasts...

A Discrete Choice Take on App Building

Last week, a good friend shared a stat she heard at a conference. It was incredibly surprising, and we both knew that discrete choice...