If you’re a product manager, you know how high the stakes are when you’re setting the product roadmap. The team has so many ideas of what to build, and each idea has its own development and manufacturing requirements. And let’s not forget about the delta between what the team wants to build and what customers actually want or need. For example, you may have 20-40 different features on the product roadmap. And you, as the product manager, are tasked with prioritizing what to w

Whether you're making a pitch to investors or building a business case for a new product line, if you want “buy-in,” you’re going to need data. More specifically, you need the most defensible estimation of your product or service’s TAM, SAM, and SOM .    But what do TAM, SAM, and SOM stand for, and why are they valuable?   At the highest level, these three TLAs (or three-letter acronyms) form the framework that tells the story of your market opportunity.  Together, they show

A SaaS platform reached out about running research to optimize their pricing and packaging— textbook conjoint territory. But when we asked about their current pricing strategy, they said, "Well, our current pricing strategy is per-user-based pricing, but we're considering usage-based pricing and potentially a platform fee." They weren't   refining their pricing . They were completely rethinking their pricing model.  So we hit pause. Had we not asked about the business decisio