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Challenging Apple's Top 100 Albums Using MaxDiff Music Research
What is the best album of all time? Is it Michael Jackson's "Thriller"? Perhaps it's The Beatles' "Abbey Road"? Or maybe it's Lauryn...
Megan Peitz
Mar 135 min read


Total Unduplicated Reach and Frequency: An Introduction to TURF Analysis
An ice cream shop owner stands at their freezer, facing a crucial decision about which flavors to stock. Chocolate is their best-seller,...
Megan Peitz
Mar 116 min read


Pricing Simulators: The Secret Weapon for Smart Product Decisions
Finding the right pricing strategy is a tough challenge. Mispricing can mean lost revenue, a weakened brand, and missed opportunities. ...
Megan Peitz
Dec 17, 20245 min read
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