MaxDiff and March Madness
Last night, the Kansas Jayhawks made March Madness history with an epic comeback over the North Carolina Tarheels to win the NCAA...
top of page
Search
Megan Peitz
- Dec 18, 2019
- 1 min
A Discrete Choice Take on the Holidays
Research shows that on Christmas day, holiday-themed programming spikes as households curl up in front of the television for a dose of...
Megan Peitz
- Nov 1, 2019
- 2 min
And the Ultimate Halloween Candy is…
As promised in my Crowning the Ultimate Halloween Candy with MaxDiff article, we have the results! 136 MaxDiff / Candy enthusiasts...
Megan Peitz
- Oct 17, 2019
- 3 min
Crowning the Ultimate Halloween Candy with MaxDiff
It’s that time of year when some of us decide to partake in the (over) consumption of candy and chocolate - all in the spirit of...
Megan Peitz
- Feb 28, 2019
- 4 min
A Discrete Choice Face-Off: Q Sort vs. MaxDiff
It is common for product managers, developers, engineers, marketers, owners, you name it - to want to know how their...
Megan Peitz
- Feb 15, 2019
- 2 min
A Discrete Choice Take on App Building
Last week, a good friend shared a stat she heard at a conference. It was incredibly surprising, and we both knew that discrete choice...
Megan Peitz
- Jan 30, 2019
- 2 min
What is the difference between MaxDiff and Conjoint Analysis?
MaxDiff, also known as best-worst scaling, is an approach for obtaining preference/importance scores for multiple items. Respondents are...
Megan Peitz
- Jan 23, 2019
- 2 min
A Discrete Choice Take on the Netflix Price Hike
Last week, Netflix announced that it would be increasing prices for new subscribers by one dollar for the Basic plan (Up to $8.99 from...
bottom of page