Megan PeitzDec 18, 20191 minA Discrete Choice Take on the HolidaysResearch shows that on Christmas day, holiday-themed programming spikes as households curl up in front of the television for a dose of ho...
Megan PeitzNov 1, 20192 minAnd the Ultimate Halloween Candy is…As promised in my Crowning the Ultimate Halloween Candy with MaxDiff article, we have the results! 136 MaxDiff / Candy enthusiasts respo...
Megan PeitzOct 17, 20193 minCrowning the Ultimate Halloween Candy with MaxDiffIt’s that time of year when some of us decide to partake in the (over) consumption of candy and chocolate - all in the spirit of Hallowee...
Megan PeitzFeb 28, 20194 minA Discrete Choice Face-Off: Q Sort vs. MaxDiffIt is common for product managers, developers, engineers, marketers, owners, you name it - to want to know how their users/customers/shop...
Megan PeitzFeb 15, 20192 minA Discrete Choice Take on App BuildingLast week, a good friend shared a stat she heard at a conference. It was incredibly surprising, and we both knew that discrete choice cou...
Megan PeitzJan 31, 20192 minWhat is the difference between MaxDiff and Conjoint Analysis?MaxDiff, also known as best-worst scaling, is an approach for obtaining preference/importance scores for multiple items. Respondents are ...
Megan PeitzJan 24, 20192 minA Discrete Choice Take on the Netflix Price HikeLast week, Netflix announced that it would be increasing prices for new subscribers by one dollar for the Basic plan (Up to $8.99 from $7...