MaxDiff and March Madness
Last night, the Kansas Jayhawks made March Madness history with an epic comeback over the North Carolina Tarheels to win the NCAA...
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Megan Peitz
- Dec 18, 2019
- 1 min
A Discrete Choice Take on the Holidays
Research shows that on Christmas day, holiday-themed programming spikes as households curl up in front of the television for a dose of...
Megan Peitz
- Nov 1, 2019
- 2 min
And the Ultimate Halloween Candy is…
As promised in my Crowning the Ultimate Halloween Candy with MaxDiff article, we have the results! 136 MaxDiff / Candy enthusiasts...
Megan Peitz
- Oct 17, 2019
- 3 min
Crowning the Ultimate Halloween Candy with MaxDiff
It’s that time of year when some of us decide to partake in the (over) consumption of candy and chocolate - all in the spirit of...
Megan Peitz
- Feb 28, 2019
- 4 min
A Discrete Choice Face-Off: Q Sort vs. MaxDiff
It is common for product managers, developers, engineers, marketers, owners, you name it - to want to know how their...
Megan Peitz
- Feb 15, 2019
- 2 min
A Discrete Choice Take on App Building
Last week, a good friend shared a stat she heard at a conference. It was incredibly surprising, and we both knew that discrete choice...
Megan Peitz
- Jan 30, 2019
- 2 min
What is the difference between MaxDiff and Conjoint Analysis?
MaxDiff, also known as best-worst scaling, is an approach for obtaining preference/importance scores for multiple items. Respondents are...
Megan Peitz
- Jan 23, 2019
- 2 min
A Discrete Choice Take on the Netflix Price Hike
Last week, Netflix announced that it would be increasing prices for new subscribers by one dollar for the Basic plan (Up to $8.99 from...