Black Friday. President's Day. End-of-year clearance. A smart promotional pricing strategy can turn any occasion into a revenue driver, but without the right approach,  it becomes a margin killer. Most brands nail their everyday pricing strategy. But when it comes to promotions? They pick a discount that 'feels right' and cross their fingers. We’ve all been there - the “let’s just do 25% off and see what happens” approach. The result is exactly what you'd expect: missed margi

Brand positioning is often treated as an art form, guided by creative intuition, internal assumptions, and a few qualitative interviews or focus groups. Marketing teams then launch campaigns, measure results, and tweak messaging in a cycle where  data rarely drives the first move. But here’s the truth: when paired with qualitative research, advanced analytics can elevate positioning  from guesswork into a precision tool. Why analytics belong at the start In 2025 alone, we’ve

In the quest to understand customers, businesses collect vast amounts of touchpoint data — but often miss a critical analytical step:...