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    MaxDiff and March Madness
    Megan Peitz
    • Apr 5
    • 3 min

    MaxDiff and March Madness

    Last night, the Kansas Jayhawks made March Madness history with an epic comeback over the North Carolina Tarheels to win the NCAA...
    A Discrete Choice Take on the Holidays
    Megan Peitz
    • Dec 18, 2019
    • 1 min

    A Discrete Choice Take on the Holidays

    Research shows that on Christmas day, holiday-themed programming spikes as households curl up in front of the television for a dose of...
    And the Ultimate Halloween Candy is…
    Megan Peitz
    • Nov 1, 2019
    • 2 min

    And the Ultimate Halloween Candy is…

    As promised in my Crowning the Ultimate Halloween Candy with MaxDiff article, we have the results!  136 MaxDiff / Candy enthusiasts...
    Crowning the Ultimate Halloween Candy with MaxDiff
    Megan Peitz
    • Oct 17, 2019
    • 3 min

    Crowning the Ultimate Halloween Candy with MaxDiff

    It’s that time of year when some of us decide to partake in the (over) consumption of candy and chocolate - all in the spirit of...
    A Discrete Choice Face-Off: Q Sort vs. MaxDiff
    Megan Peitz
    • Feb 28, 2019
    • 4 min

    A Discrete Choice Face-Off: Q Sort vs. MaxDiff

    It is common for product managers, developers, engineers, marketers, owners, you name it - to want to know how their...
    A Discrete Choice Take on App Building
    Megan Peitz
    • Feb 15, 2019
    • 2 min

    A Discrete Choice Take on App Building

    Last week, a good friend shared a stat she heard at a conference. It was incredibly surprising, and we both knew that discrete choice...
    What is the difference between MaxDiff and Conjoint Analysis?
    Megan Peitz
    • Jan 30, 2019
    • 2 min

    What is the difference between MaxDiff and Conjoint Analysis?

    MaxDiff, also known as best-worst scaling, is an approach for obtaining preference/importance scores for multiple items. Respondents are...
    A Discrete Choice Take on the Netflix Price Hike
    Megan Peitz
    • Jan 23, 2019
    • 2 min

    A Discrete Choice Take on the Netflix Price Hike

    Last week, Netflix announced that it would be increasing prices for new subscribers by one dollar for the Basic plan (Up to $8.99 from...
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