
MaxDiff and March Madness
Last night, the Kansas Jayhawks made March Madness history with an epic comeback over the North Carolina Tarheels to win the NCAA...
Last night, the Kansas Jayhawks made March Madness history with an epic comeback over the North Carolina Tarheels to win the NCAA...
Research shows that on Christmas day, holiday-themed programming spikes as households curl up in front of the television for a dose of...
As promised in my Crowning the Ultimate Halloween Candy with MaxDiff article, we have the results! 136 MaxDiff / Candy enthusiasts...
It’s that time of year when some of us decide to partake in the (over) consumption of candy and chocolate - all in the spirit of...
It is common for product managers, developers, engineers, marketers, owners, you name it - to want to know how their...
Last week, a good friend shared a stat she heard at a conference. It was incredibly surprising, and we both knew that discrete choice...
MaxDiff, also known as best-worst scaling, is an approach for obtaining preference/importance scores for multiple items. Respondents are...
Last week, Netflix announced that it would be increasing prices for new subscribers by one dollar for the Basic plan (Up to $8.99 from...