It is common for product managers, developers, engineers, marketers, owners, you name it - to want to know how their users/customers/shoppers/etc. prioritize...

Last week, a good friend shared a stat she heard at a conference. It was incredibly surprising, and we both knew that discrete choice could help. Across all ...

MaxDiff, also known as best-worst scaling, is an approach for obtaining preference/importance scores for multiple items. Respondents are typically shown 2-6 ...

Last week, Netflix announced that it would be increasing prices for new subscribers by one dollar for the Basic plan (Up to $8.99 from $7.99/month) and by tw...