Research shows that on Christmas day, holiday-themed programming spikes as households curl up in front of the television for a dose of ho...

As promised in my Crowning the Ultimate Halloween Candy with MaxDiff article, we have the results!  136 MaxDiff / Candy enthusiasts respo...

It’s that time of year when some of us decide to partake in the (over) consumption of candy and chocolate - all in the spirit of Hallowee...

It is common for product managers, developers, engineers, marketers, owners, you name it - to want to know how their users/customers/shop...

Last week, a good friend shared a stat she heard at a conference. It was incredibly surprising, and we both knew that discrete choice cou...

MaxDiff, also known as best-worst scaling, is an approach for obtaining preference/importance scores for multiple items. Respondents are ...

Last week, Netflix announced that it would be increasing prices for new subscribers by one dollar for the Basic plan (Up to $8.99 from $7...