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a group of people eager to find the story in the numbers 

Numerious helps companies uncover what their customers truly want



Discover Our Expertise


Partner with our team to answer key business objectives in any industry from tech to subscription services to consumer goods to financial services.  We can help in all aspects of your research project from design, to programming, to analysis and reporting.   Our expertise includes Conjoint Analysis, MaxDiff, Segmentation, TURF Analysis, market simulations and more.

Business Meeting


Interested in growing your team's knowledge of discrete choice techniques?  Schedule an in-person or online training specific to your business.  We combine our love of teaching with years of experience to bring your team's capabilities to the next level.  New to conjoint and MaxDiff?  That's okay!  Each training is customized to fit your needs.  

In a Meeting

Does your company need our services? Message us today.




A self-proclaimed nerd with her master’s in mathematics and statistics, Megan Peitz has challenged stereotypes as the female owner of Numerious Inc. With over 10 years of marketing research experience, Megan has helped some of the world's largest companies fine tune their products and services using math.  She has a passion for teaching and has presented at many industry conferences on discrete choice techniques.  Most recently, Megan's work was published in the Journal of Choice Modeling.  She also finds time to mentor females interested in STEM careers.

Business Meeting


10051 E. Highland Road, STE. 29-244
Howell, MI 48843 USA

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