Black Friday. President's Day. End-of-year clearance. A smart promotional pricing strategy can turn any occasion into a revenue driver, but without the right approach,  it becomes a margin killer. Most brands nail their everyday pricing strategy. But when it comes to promotions? They pick a discount that 'feels right' and cross their fingers. We’ve all been there - the “let’s just do 25% off and see what happens” approach. The result is exactly what you'd expect: missed margin, demand spikes...

Imagine you run an ice cream company and your chocolate ice cream is a top seller.  It would only make sense to double down on that...

Testing features works well on a small scale. But when your product roadmap expands from 5 features to 40, traditional feature analysis...