It is common for product managers, developers, engineers, marketers, owners, you name it - to want to know how their...

MaxDiff VS Conjoint Analysis MaxDiff vs Conjoint? What is the difference? Let's dive in! MaxDiff Analysis, also known as best-worst scaling, is an approach for obtaining preference/importance scores for multiple items. Respondents are typically shown 2-6 items at a time (ex. ice cream flavors - chocolate, strawberry, blue moon, superman, cookie dough) and asked to indicate which is best and which is worst. The task is repeated many times, showing a different set of items in e

Last week, Netflix announced that it would be increasing prices for new subscribers by one dollar for the Basic plan (Up to $8.99 from $7.99/month) and by two dollars for its Standard (Up to $12.99 from $10.99/month) and Premium (Up to $15.99 from $13.99/month) plans. The price increase will roll-out to existing users over the next three months.  What does this mean for Netflix users and potential prospects? Well, Mike Snider from USA Today responded with an article titled “N