Whether you're making a pitch to investors or building a business case for a new product line, if you want “buy-in,” you’re going to need data. More specifically, you need the most defensible estimation of your product or service’s TAM, SAM, and SOM .    But what do TAM, SAM, and SOM stand for, and why are they valuable?   At the highest level, these three TLAs (or three-letter acronyms) form the framework that tells the story of your market opportunity.  Together, they show

Master survey design with 5 essential guidelines. From defining objectives to data quality checks - design research that drives decisions.

Last night, the Kansas Jayhawks made March Madness history with an epic comeback over the North Carolina Tarheels to win the NCAA championship game. Nate Silver’s team at @FiveThirtyEight not only makes predictions at the beginning of the tournament, but also shares live probabilities of who might win depending on the score. Really fun to see if you’re a stats AND basketball nerd like myself. But perhaps you don’t have all the predictive tools that the FiveThirtyEight team

It’s that time of year when some of us decide to partake in the (over) consumption of candy and chocolate - all in the spirit of Halloween of course!  And many have taken a stab at crowning the ultimate Halloween candy.  A recent poll from Monmouth University named Reese’s Peanut Butter Cups as the Halloween favorite.  And in 2017, @fivethirtyeight posted an Ultimate Halloween Power Rankings , agreeing that Peanut Butter Cups reign over 85 other chocolates and candies. But t