With Americans spending a staggering $3.5 billion on Halloween candy each year , which treats actually make trick-or-treaters happy? Our sixth annual candy research survey shows exactly what people want in their Halloween haul, using MaxDiff analysis to measure preferences across different groups. Exploring Halloween candy trends According to CandyStore.com , M&Ms scored the number one slot in 2024 , taking the crown from Reese's Cups based on total consumer spend. But sal