An ice cream shop owner stands at their freezer, facing a crucial decision about which flavors to stock. Chocolate is their best-seller, but would three different chocolate variations really be the smart choice? Or would a mix of chocolate, strawberry, and mint actually delight more customers in total? This is the exact dilemma that businesses face every day—how to reach the widest possible audience while making smart use of limited resources. And this is where TURF analysis