Last week, a good friend shared a stat she heard at a conference. It was incredibly surprising, and we both knew that discrete choice could help. Across all industries, 71% of all app users churn within 90 days. This is according to research from @Localytics in their article – Mobile Apps: What’s A Good Retention Rate by Justina Perro What does this mean? Well, by definition, churn means leave. Adios. No longer an active user. Etc. What does mean for the apps of the world? T