Maximizing profit is a top priority for any business. It's the engine that drives growth and sustains your enterprise, but it's easier said than done.  There are many factors to consider, from pricing and product development to market positioning and customer segmentation. Creating the right strategy to maximize profit can feel like a constantly moving target. I want to explore proven methods and techniques to help you maximize profits and stay ahead of the competition.  Nail

Last week, a good friend shared a stat she heard at a conference. It was incredibly surprising, and we both knew that discrete choice could help. Across all industries, 71% of all app users churn within 90 days. This is according to research from @Localytics in their article – Mobile Apps: What’s A Good Retention Rate by Justina Perro What does this mean? Well, by definition, churn means leave. Adios. No longer an active user. Etc. What does mean for the apps of the world? T