MaxDiff VS Conjoint Analysis MaxDiff vs Conjoint? What is the difference? Let's dive in! MaxDiff Analysis, also known as best-worst scaling, is an approach for obtaining preference/importance scores for multiple items. Respondents are typically shown 2-6 items at a time (ex. ice cream flavors - chocolate, strawberry, blue moon, superman, cookie dough) and asked to indicate which is best and which is worst. The task is repeated many times, showing a different set of items in e

Research shows that on Christmas day, holiday-themed programming spikes as households curl up in front of the television for a dose of holiday cheer. Timeless classics like “How the Grinch Stole Christmas” and “It’s a Wonderful Life” come to my mind. And thanks to @RottenTomatoes, we have access to a list of the  50 Best Christmas Movies of All Time . Now the last thing you want to do on the holidays is argue with family. So how will maintain peace on earth and goodwill towar