As promised in my Crowning the Ultimate Halloween Candy with MaxDiff article, we have the results!  136 MaxDiff / Candy enthusiasts responded and the top 10 Halloween Treats are… The probability scores shown in the table range from 0 to 100 and reflect the likelihood that an item would be selected as "best" compared to the Anchor.  The Anchor is a question outside the MaxDiff where we asked respondents to "select all the items that you would actually want to receive as a tri