An ice cream shop owner stands at their freezer, facing a crucial decision about which flavors to stock. Chocolate is their best-seller, but would three different chocolate variations really be the smart choice? Or would a mix of chocolate, strawberry, and mint actually delight more customers in total? This is the exact dilemma that businesses face every day—how to reach the widest possible audience while making smart use of limited resources. And this is where TURF analysis

As promised in my Crowning the Ultimate Halloween Candy with MaxDiff article, we have the results!  136 MaxDiff / Candy enthusiasts responded and the top 10 Halloween Treats are… The probability scores shown in the table range from 0 to 100 and reflect the likelihood that an item would be selected as "best" compared to the Anchor.  The Anchor is a question outside the MaxDiff where we asked respondents to "select all the items that you would actually want to receive as a tri