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Token-Based Conjoint Analysis: A New Framework For Too Many Product Features
Testing features works well on a small scale. But when your product roadmap expands from 5 features to 40, traditional feature analysis...

Megan Peitz
Jul 24, 20255 min read


Scaling Market Research For Startups: From Scrappy Beginnings to Data-Driven Growth
For startups, the idea of adding market research to the equation can feel overwhelming. When should you start market research? How much...

Megan Peitz
Jun 17, 20255 min read


The Difference Between Market Research and Customer Feedback—And Why We Need To Do Both
A sustainability tech company had an extremely successful product launch — but growth had stalled. Satisfaction scores were high, and...

Megan Peitz
Jun 17, 20256 min read
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