Megan PeitzJan 105 minThe Power of Advanced Analytics for Market Segmentation StrategiesI often advise clients to incorporate segmentation strategies to identify their target customers. An essential technique we employ is...
Megan PeitzJan 26 minRoadmapping That Drives Innovation: Tips for a Successful Product Development RoadmapAs CEO of a market research firm that partners closely with product teams, people often ask me about best practices for building an...
Megan PeitzNov 21, 20235 minTips for Successful Stakeholder Collaboration & Sharing Choice-Based Conjoint Analysis Results At Numerious, we stress the importance of stakeholder collaboration during the design phase of a conjoint experiment. If designed right,...