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How To Catch Product Cannibalization Before You Launch
Imagine you run an ice cream company and your chocolate ice cream is a top seller. It would only make sense to double down on that...

Megan Peitz
Aug 65 min read


Token-Based Conjoint Analysis: A New Framework For Too Many Product Features
Testing features works well on a small scale. But when your product roadmap expands from 5 features to 40, traditional feature analysis...

Megan Peitz
Jul 245 min read


Scaling Market Research For Startups: From Scrappy Beginnings to Data-Driven Growth
For startups, the idea of adding market research to the equation can feel overwhelming. When should you start market research? How much...

Megan Peitz
Jun 175 min read
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