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Why Competitive Analysis Often Backfires—and What to Do Instead
A B2B SaaS company nearly invested millions in workflow automation features , convinced it was their customers' top priority. After all,...

Megan Peitz
Jun 17, 20253 min read


Cracking the Candy Code — MaxDiff Research Uncovers What Trick-or-Treaters Really Crave
With Americans spending a staggering $3.5 billion on Halloween candy each year , which treats actually make trick-or-treaters happy? Our...

Megan Peitz
Apr 10, 20255 min read


Challenging Apple's Top 100 Albums Using MaxDiff Music Research
What is the best album of all time? Is it Michael Jackson's "Thriller"? Perhaps it's The Beatles' "Abbey Road"? Or maybe it's Lauryn...

Megan Peitz
Mar 13, 20255 min read
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