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The Difference Between Market Research and Customer Feedback—And Why We Need To Do Both
A sustainability tech company had an extremely successful product launch — but growth had stalled. Satisfaction scores were high, and...
Megan Peitz
Jun 176 min read
Why Competitive Analysis Often Backfires—and What to Do Instead
A B2B SaaS company nearly invested millions in workflow automation features , convinced it was their customers' top priority. After all,...
Megan Peitz
Jun 173 min read
Cracking the Candy Code — MaxDiff Research Uncovers What Trick-or-Treaters Really Crave
With Americans spending a staggering $3.5 billion on Halloween candy each year , which treats actually make trick-or-treaters happy? Our...
Megan Peitz
Apr 105 min read
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