Megan PeitzNov 7, 20236 minConjoint Analysis Example: A Data-Driven Approach to ChoiceFor businesses seeking a comprehensive understanding of the consumer decision-making process, exploring real-life conjoint analysis...
Megan PeitzApr 5, 20223 minMaxDiff and March MadnessLast night, the Kansas Jayhawks made March Madness history with an epic comeback over the North Carolina Tarheels to win the NCAA...
Megan PeitzDec 18, 20191 minA Discrete Choice Take on the HolidaysResearch shows that on Christmas day, holiday-themed programming spikes as households curl up in front of the television for a dose of...